Audio Visual Bunker

Having owned my own business for over four years now, I’ve had salesman after salesman visiting trying to convince me to advertise in their magazine or newspaper. Others have told me to pass out flyers and mail out letters in order to drum up new business. I have a good friend who works at a popular local radio station and she started telling me about how productive radio advertising can be. I know personally that I’m more likely to remember an ad I hear on the radio over one that I see in a magazine or newspaper. I realized that radio advertising wasn’t the cheapest, but I decided to trial it for a month. Within the first day of having my ads on the radio, I had a couple of people walk in off the street saying that they’d heard my ad. I was absolutely thrilled. At the end of the first week, I’d seen my business profits increase already.

There are many different things to think about when considering radio advertising for your business. Is your product or service something that can be advertised on the air and attract attention? And, what type of radio advertising would be the best for you. You obviously wouldn’t advertise on an oldies radio station if you’re trying to attract a younger crowd. It might be cheaper to advertise on an oldies station, but it will definitely not be more profitable for you. How about what time of day you want your ads to be played? Different time slots during the day have different costs. It’s much less expensive to buy radio advertising in the middle of the night than early in the morning when people are most likely to be listening while driving to work or getting ready at home. You also need to think about what day of the week you want to have your ads played on the radio.

One of the best decisions that I made in choosing to go with radio advertising was having a live remote at my store. The radio station organised for two deejays to come to my store and broadcast live for two hours. They attracted customers by having door prizes and giveaways to anyone who came into the store. It was amazing how many people actually drove down to my store just to see what was going on. Obviously, lots of the people were only there for the radio giveways, but I just accepted that. It still meant that every person that stopped by was one more potential customer and one more person who knew where my store was located.

Since investing in radio advertising, my store has become a lot more popular. I’ve seen my profits increase and I’ve had more people paying attention to my ads. I hardly ever bother to run an ad in newspapers anymore - I don’t even have to.